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Expanding from a single aspirational store, to an online empire with four highly established High Street stores; our aim continues to be to bring the best selection of designer, luxury fashion to the high street consumer, whilst constantly pushing the boundaries in digital innovation and exceptional customer service.

Taking it back to our humble beginnings, and the opening of our first small store in Mansfield, Nottinghamshire, having only a few brands under our belt and a small but passionate team; we began to shape our values and concept of great customer service.


With a fast-growing customer base and a continually growing brand portfolio, we set our sights on the historical city of Lincoln and opened two more stores on the main High Street. This enabled us to bring the best selection of the latest designer menswear and luxury fashion to the Lincoln high street consumer. Here, we continued to build on our reputation of passion for our customers, from providing excellent and personalised customer service, to sourcing the best of some of the world’s most iconic brands.


In 2004, we moved to our now flagship EQVVS store, sitting within the beautiful backdrop of Lincoln Cathedral. The Grade 2 Listed building, complete with original features including arched windows, high coffered ceilings and sprung wooden floors, offers an atmospheric shopping experience.


With over 30 brands and four stores located in the Lincolnshire and Nottinghamshire area, the decision to grow into the online world was the next logical step for EQVVS. Our websites encompass an expansion of our identity that showcases an impressive and ever-growing brand portfolio, offering the latest premium designer clothing to customers across the globe, whilst continuing to provide customers with a seamless shopping experience.



Today, we pride ourselves on being at the forefront of men’s premium designer fashion, with an ever growing brand portfolio which includes CP Company, Barbour, Belstaff, PS Paul Smith, BOSS, Polo Ralph Lauren and many more; we continue to seek out the latest styles and trends in clothing, footwear and accessories season after season. From jackets and jumpers to t-shirts and shorts, our inventory carries thousands of products in a variety of sizes and styles available to shop both in-store and online.

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