Brand in Focus: Ralph Lauren

Ralph Lauren was founded in 1967 by American fashion designer Ralph Lauren. The brand is headquartered in New York City but it’s first stand-alone shop was located in Beverly Hills, California in 1972. But when did the company go global?

Shortly after producing a fragrance line for both men and women, Ralph Lauren took to the UK, opening a freestanding store located at New Bond Street, London in 1981. The store on New Bond Street is still open today with a second London flagship store location now located at Regent Street.

The very first Ralph Lauren website launched in 2000 as polo.com. Seven years later, the website was relaunched as ralphlauren.com and is now a website accessed by millions worldwide. With flagship stores located throughout Europe, Asia, and North America, Ralph Lauren is now a household name. The Ralph Lauren UK label sells both clothing for men and women, as well as providing children’s fashion collections.

At EQVVS, we carry the popular Ralph Lauren and Polo Ralph Lauren Sport ranges for men. Our collection consists of mens polos, jumpers and sweaters, as well as the classic ralph lauren men’s shirts. The newest range for Autumn Winter 2019 features a huge selection of colours, sizes, and styles designed to keep your wardrobe functional and fashionable.

The top trending colour this season is definitely burgundy, featured below in this classic big logo mens ralph lauren hoodie.

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The classic Polo Ralph Lauren logo is featured in navy on a burgundy jumper, which makes this Autumnal favourite a perfect partner for a pair of deep blue jeans.

Of course, there are a few bold and colourful pieces that represent quintessential American style for those who appreciate a statement style.

ralph lauren jackson hooded down jacket

The Jackson Ralph Lauren hooded down jacket is perfect for those chilly winter nights, with an extra warm fleece-lined hood.

Standout in a nostalgia piece from the 90s this season with the Ralph Lauren Polo Sport Windbreaker. The red, white, and blue colour block design is reminiscent of 1990s sports attire

Polo Ralph Lauren Sport

The brand continues to expand year after year, with new collections arriving season after season. The fashion label even has its own home decor range as well as a clothing collection for babies. We stock only the latest mens Ralph Lauren UK and the Polo Ralph Lauren Sport collection at EQVVS.

The iconic designer Ralph Lauren is vocal about his commitment to environmental sustainability and charity work. This awareness has led the company to sign up to the United Nations Global Compact, which will see the Ralph Lauren brand achieve 100 percent sustainably sourced key materials 2025, including cotton. The strategy is called ‘Design the Change’ proving that fashion and cultural awareness are key factors within the chain, propelling the passion that has made the brand a true success story in the fashion world.


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