CP Company Brand Guide 2017

Instantly recognisable through its iconic branding, C.P. Company is a brand renowned for pieces that are constantly flanked by an extensive production process to champion the brand’s core philosophy of function and use. In its 40 year history, C.P. Company has produced over 40,000 garments that have been manufactured with highly innovative techniques using materials sourced from every corner of the world.

The History

Established in 1975 by Massimo Osti under the name Chester Perry, C.P. Company is an Italian label that blends functional design and innovative materials to create a highly technical and unique collection of clothing and accessories. The main idea behind the brand was to bring back traditional elements into a man’s wardrobe which reflect C.P. Company’s philosophy of function and use.

A few years later, the brand faced a legal battle with English clothing brands Chester Barry and Fred Perry for, respectively, the use of their first name and surname. Massimo then decided to change the brand’s name to C.P. Company which saw a shift in direction for the label.

Much of the company’s research ethic is grounded on founder Massimo Osti’s research and hard work; on his continuous efforts to constantly evolve fabrics and clothing to make them better, more functional and more comfortable. C.P. Company’s archive remains a source of inspiration for the design of its current collections. Ongoing research into military uniforms and work suits continue to be applied to sportswear and urban city wear while traditional fabrics and designs are re-interpreted using innovative fibres and sophisticated technologies, making each piece produced exclusively individual to C.P. Company.

The Art of Garment Dyeing

Garment dyeing is an integral process at C.P. Company. Although dyeing is a thousand-year-old technique, garment dyeing is a fairly modern concept that, before the brand was established, wasn’t an important part of the fashion industry.

Massimo Osti began experimenting with the process during the 1970s and after years of research and prototyping work, he became the first designer to dye a finished garment in a single bath of colour constructed from multiple fabrics and fibre types.

40 years on and C.P. Company still has a love for garment dyeing and is something they continue to perfect season after season. Throughout the process, nuances of colour are applied to white or raw un-coloured fabric as a final manufacturing step, enhancing the material characteristics of the fabric as well as giving it a chromatic depth and intensity that would not be attainable with pre-dyed fabric.

The Goggle Jacket

The Mille Jacket in Khaki, a classic jacket by C.P. Company.In 1988, C.P. Company sponsored the Mille Miglia, which debuted one of the most iconic pieces from the brand – the Goggle Jacket. Massimo’s research into protective hoods used by the Japanese Civil Defence and the army led to the creation of several prototypes.

Anti-gas goods became his next inspiration, which gave him the idea of moving the lenses from the collar to the hood itself. Another lens was added to the sleeve to allow the wearer to see his watch and this version of the jacket was used to sponsor the race as it best corresponded to Massimo’s vision of the perfect jacket to wear on any adventure.

It protected the wearer from rain and mud and allowed him to carry a full range of necessities, from maps to identification papers. Timeless, functional and above all, aesthetically bold, the Goggle Jacket has become a symbol of C.P. Company’s creativity and has been produced in endless variations since its first debut.


Nycra is a fabric born from C.P. Company’s will to give stretch properties to the high-quality nylon used to produce a big part of the brand’s collection. Throughout its history, the label worked painstakingly to produce Nycra, trying to find the right amount of Lycra to mix with nylon to produce a fabric that could not only be garment dyed but also one that would retain its stretch properties in the process.

The 50 Fili

The 50 Fili is the foundation fabric of C.P. Company’s collections aesthetics. It has been used and is still used throughout each C.P. Company collection, regardless of the season, year after year. The name means 50 threads in Italian and it refers to the thread count per square centimetre of fabric. Its composition of 50% nylon in the weft and 50% cotton in the warp gives the fabric the soft touch of cotton while retaining the technical function and resistance of nylon. The union of both fibres help the garments to obtain a deep three-dimensional effect during the dyeing process.

The Piuma 50

The Piuma 50 is an ultralight version of C.P. Company’s iconic 50 Fili – the foundation fabric of the brand’s collections aesthetics, which marries the technical properties of nylon and cotton. This fabric uses the latest weaving technologies to weigh only 80grms/sqm, 50% of the original fabric.

The Micro M

The Micro M fabric is the updated version of the 50 Fili; created by substituting the cotton thread of 50 Fili with a hydrophobic polyester micro fibre to develop a naturally water resistant and breathable fabric. The result? A similar rich feel and density to the original 50 Fili fabric. Jackets created using this fabric are extremely water resistant and have a breathable barrier layer that will also provide protection against the cold climate.

With C.P. Company, the experimentation never ends which results in the creation of collections that overstep the boundaries of fashion. Discover our range of C.P. Company jackets, sweatshirts, jumpers and more at EQVVS today.

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