Brand in Focus: PS Paul Smith

Renowned for his creative aesthetic, Paul Smith is one of Britain’s foremost designers. Combining tradition and modernity, every Paul Smith design is underpinned by a dry sense of humour. It’s quintessentially British. His references are quirky but not frivolous, eclectic and are happily positioned between high fashion and formalwear.

He has been a staple designer on the scene since the 1970’s but remains relevant and coveted still. Paul Smith has worked with icons like David Bowie, Manchester United Football Club and Mini Cooper to name a few.

In 1991, Paul Smith was made a Royal Designer for Industry, and his brand name continues to flourish, renowned for their creative spirit.

PS Paul Smith is a diffusion line of Paul Smith, offering youthful and ready to wear pieces at a more accessible price.  Taking influence from Paul’s own quirky personality, it’s fun and bold and can be seen in the range’s signature rainbow stripe, bold colourways and the iconic Zebra logo.

For Autumn Winter 2021, PS Paul Smith has taken the beloved graphic and given it a modern twist… The Zebra, reinvented.

The fusion of fashion with mundane, everyday concepts in the new PS Paul Smith range sees the Zebra logo take on an interesting twist, merging with things like graffiti, Polaroids, and comic book strips.

The choice of the everyday concepts is a clever one, it is quintessentially British in execution. Fusing high fashion culture with low culture concepts such as graffiti, comic books and art forms like polaroids or the nod to Andy Warhol’s silk screening technique from the Pop Art movement, is a fusion that has been done in literature and film alike for decades. Constantly evolving to create new pieces.

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