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Brand in Focus: Versace Jeans Couture | August 2020

Shannon Firby on Tue, Aug 25, 20


We’re all familiar with the iconic Italian fashion house Versace, but only a select few will be aware of their diffusion brand, Versace Jeans Couture. Featuring a whole array of standout designs, Versace Jeans is aimed at the younger market with it’s collection of unrivalled denim and unique casual pieces. Designed to be a casual and more accessible alternative to that of it’s main branding, Versace Jeans combine high end styles with a contemporary twist. The latest collection is all about combining vintage styles with a modern day aesthetic, and today we’re looking at some of our favourite pieces that have recently captured our attention.

Bold Prints


There’s no denying that a key feature of Versace Jeans Couture is bold prints. Combining vibrant colours and patterns, their range of casual wear will make an exciting addition to your wardrobe and ensure you’re the centre of attention. One of our favourite pieces is the Paisley Fantasy Neoprene Print Sweat which features this remarkable paisley print in a warm, rich colour palette that’s perfect for your autumn lookbook. Finished with crew neck and long sleeves, this stylish sweatshirt will also create a classic and relaxed silhouette. Pair with your favourite jeans and trainers to complete the look.

If you can’t get enough of the paisley print, one thing you’ll certainly want in your autumn wardrobe is the Paisley Loop Print Puffa Jacket. The black and white colouring makes this an incredibly versatile piece, but the paisley print will instantly take your outfit to the next level. If you invest in one staple piece this year, make it this jacket. Then let the compliments roll in.

When it comes to fashion staples, you can never have too many tees. Why not add a little luxury to your t-shirt collection with this Slim Fit Garanzia Mix T-Shirt? This tee is far from basic, however if you love a print then this one is for you. This t-shirt provides a modern twist with the allover Italian print, while the slim fit is perfect for creating a sleek silhouette. The perfect choice for anyone who wants an upgrade from the classic white tee.


Bright Colours

Bright, vibrant colours are also a prominent fixture among Versace Jeans’ pieces. We’re currently loving this Multi Flock Logo T-Shirt, which is ideal for those who want to start out subtle. The vibrant coloured branding against the sleek black background will instantly add a pop of colour to your look while the crew neck and regular fit will help create a relaxed silhouette.

One key piece everyone needs in their wardrobe this season is a classic hoodie. The Reverse Logo Hoodie is one of our favourites, and the refreshing sky blue colouring will create a modern and relaxed look. Cut with an elasticated waist and cuffs, this stylish hoodie is perfect for lounging or for an extra layer when the weather takes a turn to the chillier side. Finished with branded drawstring and bold reverse logo to the chest, this is one hoodie that will ensure you make a statement.


Footwear & Accessories


It’s not just casual clothing pieces that have arrived in the new Versace Jeans Couture collection. Their accessories combine classic looks with a contemporary twist, and one of our favourites is the Nylon Patch Bag which is the ultimate accessory to ensure you stand out. The vibrant fluro green encompasses the vibrant colour trend perfectly, while the large grip zip and and security zip ensure that it’s just as practical as it is stylish.

When it comes to footwear, the brand also does some great pieces that will be the ultimate finishing touch to your look. We all know the extent of what a pair of crisp, white trainers can do when it comes to completing an outfit, and we especially love the Fondo Speed Trainer. The vibrant white combined with the chunky soles will instantly take your look to the next level while the contrasting tongue and logo is there to show off your good taste. Pair them with your favourite jeans, sportswear or loungewear - the choice is yours.

Alternatively, for a modern, urban look, we love the Fondo Uranus Trainers which feature genuine leather to the soles and upper for extra comfort, as well as high quality anti-slip material. With subtle, contrasting branding and details, these super stylish trainers will be a welcome addition to any footwear collection.


Of course that’s not all when it comes to our selection of Versace Jeans Couture pieces - be sure to take a look at our full range today. With luxurious pieces designed to make you stand out, there’s plenty to choose from.

Written by Amy Jackson - 20th August 2020

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