Brand Guide Trending menswear Tommy Hilfiger tommy jeans

Brand in Focus: Tommy Hilfiger

on Thu, Mar 26, 20


We’re big fans of Tommy Hilfiger here at EQVVS. Since 1985, the brand has been all about classic, preppy American style, bringing us signature pieces that stand the test of time. Whether it’s the form of their highly versatile polo shirts or their iconic denim jeans, the brand has been gracing wardrobes with effortless style for 35 years this year.

Over the years Tommy Hilfiger has turned into an iconic lifestyle brand, giving us high-quality style in the form of mens, womens and kids fashion, as well as sportswear, denim and accessories too. That’s just the tip of the iceberg too - the brand also extends into fragrance, eyewear, watches, and even home furnishings. With designs still headed up by Hilfiger himself to this day, the brand is established in over 100 countries with over 2000 stores worldwide. Spotted on celebs such as Zayn Malik and Bruno Mars, along with a sportswear collab with Lewis Hamilton back in 2018, there’s virtually no end to the celebrity following either. It’s no wonder that the red, white and blue signature stripes of the Tommy Hilfiger logo are recognised all over the world.

Signature Pieces

So what products do we usually see from Tommy Hilfiger? Well, the brand is all about classic American style, all with a modern and timeless twist. Famous for their signature men’s shirts, cable knit jumpers and designer denim, the brand is perfect for anyone wanting to bring a touch of American cool to their wardrobe.


Men's Shirts

The button down shirt is a classic staple for every man’s wardrobe, and it’s one of the fashion pieces that Tommy Hilfiger does best. We have a fantastic range of stylish men’s shirts here at EQVVS, and one of our latest arrivals is this Contrast Trim Organic Cotton Shirt (£64). It has everything you’d expect from a stylish designer shirt, and the light Copenhagen Blue shade makes it a great option for your workwear or date night wardrobe. Finished off with an understated Tommy Hilfiger logo to the chest, it’s a subtle way to show off your impeccable taste.

Designer Jeans

Every man needs a stylish pair of designer jeans in their wardrobe, and Hilfiger is one brand that does it best, bringing a whole array of classic styles to the table. We love these Tapered PSTR PAX Jeans (£88) which are great for everyday wear or pairing with a button down shirt for evenings. There’s subtle nods to the Hilfiger branding throughout too, with the iconic coloured stripes on the back and coin pockets, as well as the leather patch to the rear.

Polo Shirts & Tees

Laid back luxury is a difficult look to nail, but it seems to be one that Tommy Hilfiger achieves with ease. Their range of polo shirts are perfect for wearing everyday or for achieving a smart casual look, such as this Slim Fit Tipped Polo in Phthalo Blue (£56). The striking vibrant blue is a great choice for those who want to add a pop of colour to their wardrobe, but is of course finished off with the signature striped tipping on the sleeves and collar, as well as featuring an understated logo to the chest. Of course for the ultimate laid back luxury, you can’t beat the classic tee, and we love this Organic Cotton Logo Corp T-Shirt (£28), which has recently landed here at EQVVS HQ. The soft crew neck is great for keeping it casual while the Hilfiger branding is proudly displayed across the chest. Choose from this soft and subtle medium grey heather, or add a splash of summer to your look with refreshing island coral.

Spring/Summer 2020 Trends


We’ve talked a lot about spring and summer 2020 trends in the world of men’s designer fashion, so where does Tommy Hilfiger sit among it all? Well, looking back over some of our favourite trends from the SS20 catwalks, we’ve taken some of our favourite picks from this timeless brand.

The Utility Look

We mentioned recently that we were big fans of the utility trend, and if you are too, Tommy Hilfiger makes it easy to achieve the look. This Reversible Bomber Jacket in Army Green (£149) is a great option to add a subtle military twist to your outfit without going too overboard, and being reversible gives you the added option of two different looks. A key tip for the utility trend is to pair it with simple tees and sweatshirts, so make sure you have wardrobe essentials such as this Essential Crew Neck T-Shirt (£28) at your disposal to make sure you carry off the trend with ease.

Preppy Perfection

Oversized Oxford shirts were rather popular on the SS20 catwalks, creating that cool and casual preppy look, and as we’ve already mentioned, preppy is one of this brand’s specialities. If you want to embrace the American prep style this summer, one way to do it is this Soft Touch Striped Shirt (£64). The vertical stripe design and light colours are a great option for summer, and the slim fit is also a good option for those who are concerned about the shirt being a little too oversized. Oxford shirts appeared to be paired quite frequently with shorts to finish off the preppy look in a number of fashion collections, so why not join them with these Brooklyn 5 Pocket Denim Shorts (£60) too?

Here at EQVVS, we’re a proud stockist of Tommy Hilfiger, with our collection being home to a huge range of denim, shirts, polos, tees and loads more. So, if we’ve got you inspired to add a little more Tommy to your wardrobe, make sure you take a look at our full collection!

Written by Amy Jackson - Content Writer at My Favourite Voucher Codes - 26th March 2020

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