A new label for a new decade, MCQ was launched on the 1st of September 2020 as part of the house of Alexander McQueen. MCQ as a brand reject the idea of traditional hierarchies and singular creative directors. Instead, each collection (or "icon" as the brand calls them) is designed by a constantly shifting creative collective. Collaborators are given maximum creative freedom to create icons that are truly one of a kind. Discover their range of Sweats & Hoodies, T-Shirts & Tops and Polo Shirts with a totally unique twist on the new fashion market.