With Sustainability at its core, the Nudie Jeans brand brings the naked truth about denim. Founded in 2001 by Maria Erixon, this Swedish based brand looks at how denim should be worn and reworn... for life. Starting their journey with a pair of 'drys' or untreated denim, gives Nudie Jeans its edge as a brand, with the ethos that by wearing them in, you can create your own story and character through your jeans. With denim styles and fits including the Tight Terry Skinny Jeans, Gritty Jackson Regular Fit and Lean Dean Slim Fit, Nudie Jeans offer a range of wardrobe staples. Plus T-Shirts & Tops, Sweats and Accessories for the perfect sustainable wardrobe.