Free UK Delivery On Full Price Orders Over £50
International Delivery Available
Shop New Arrivals For Spring
Free Delivery On Full Price Orders £50+


Shop the beautifully crafted collection of cashmere knitwear by Luella Fashion. Simple details and beautiful fabrics make this a comfortable yet stylish line to add to every fashionable woman's wardrobe. Offered in a range of one size fits most (size 10-14) for women, this brand is definitely one to watch.

Refine Selection
View 17 products ›
  • Price
17 Items

Sassy & Boo was launched by Alison Townshend 10 years ago in the select area of Margaret Buildings in Bath. Building on its popularity, further shops in Tetbury, Malmesbury and Chipping Sodbury followed over the next few years.

Alison then launched her own label Luella in July 2014 in a response for a need to offer interesting and individual designs at a great price point. With that came the opening of her latest boutique "Luella" in Winchcombe and "Love from Luella", in Salcombe, Devon. With a growing range of beautiful clothing and accessories for women, Luella is a brand to watch.