The brand was founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures for years after. Over six-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt. The Laurel Wreath has adorned Fred Perry clothing since its inception. The brand has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.