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CP Company

C.P. Company is a brand for the expressive individual, through its carefully crafted goggle jackets, logo t-shirts and pioneering zip up sweatshirts. Generating an almost cult-like following, the brand continues to deliver standout pieces every season, focusing on the goggle and famous CP lens which appears on the arm of many of their quality products.

Instantly recognisable through its iconic branding, the brand draws inspiration through military styling and the functionality of its technological garments. Mixing revolutionary garment dyeing techniques and extensive micro fleece fabric research, CP menswear is continuing to stretch the jacket and outerwear landscape. Find your new favourite item - shop the latest clothing now.

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What does C.P. in C.P. Company stand for? Established in 1975 by Massimo Osti under the name Chester Perry, C.P. Company is an Italian label that blends functional design and innovative materials to create a highly technical and unique collection of clothing and accessories. A few years later, the brand faced a legal battle with English clothing brands Chester Barry and Fred Perry for, respectively, the use of their first name and surname. Massimo then decided to change the brand’s name to C.P. Company which saw a shift in direction for the label. 

Much of the company’s research ethic is grounded on founder Massimo Osti’s research and hard work; on his continuous efforts to constantly evolve fabrics and clothing to make them better, more functional and more comfortable.

The main idea behind the brand was to bring back traditional elements into a man’s wardrobe which reflect CP Company’s philosophy of function and use. Ongoing research into military uniforms and work suits continue to be applied to sportswear and urban city wear while traditional fabrics and designs are re-interpreted using innovative fibres and sophisticated technologies, making each piece produced exclusively individual to C.P. Company.

The famous garment dyeing technique is an integral process at the CP labs. Although dyeing is a thousand-year-old science, garment dyeing is a fairly modern concept that, before the brand was established, wasn’t an important part of the fashion industry.

Massimo Osti began experimenting with the process during the 1970s and after years of research and prototyping work, he became the first designer to dye a finished garment in a single bath of colour constructed from multiple fabrics and fibre types.

40 years on and the label still has a love for garment dyeing and is something they continue to perfect season after season. Throughout the process, nuances of colour are applied to white or raw un-coloured fabric as a final manufacturing step, enhancing the material characteristics of the fabric as well as giving it a chromatic depth and intensity that would not be attainable with pre-dyed fabric. EQVVS is proud to offer an expansive list of designer CP menswear products. Read the full designers history in the CP Company Brand Guide on our blog now.