Blurring the lines between casual and chic, Parisian powerhouse AMI Paris offers style that is both classic and contemporary. Coming from the French word for "friend", the AMI wardrobe offers a relaxed and authentic insight into a friendly French aesthetic. Founded in 2011 by Alexandre Mattiussi, following his love for designing clothing for friends and family, AMI Paris has become a sought after, luxury menswear brand in the fashion landscape. With the instantly recognisable heart monogram, the AMI de Coeur collection features a range of designs in t-shirts & Tops to Polo Shirts and Sweats & Hoodies.