Becoming one of the leading lifestyle brands to date, Lacoste was founded in 1933 by Rene Lacoste, specialising in high quality tennis attire. The Lacoste croc logo represents his own tenacity on the courts, never letting go of his prey. Inspired by both sportwear and undeniable French elegance, Lacoste has since revolutionised men's fashion through their design and manufacture, with high quality pieces including the Classic Logo Polo Shirt, redesigned to see you through season after season. .