Founded in 1987 by Jean Touitou, A.P.C., that’s Atelier de Production et de Création if you’re feeling extra cultured, built its name on clean cuts, quality fabrics, and a firm refusal to chase trends. Born out of a need for timeless, functional fashion that didn’t scream for attention, A.P.C. clothing is all about less flash, more finesse.
Our A.P.C. men's collection is a masterclass in understated style. Expect sharp, structured A.P.C. jackets that could’ve walked off a Left Bank runway, heavyweight hoodies and jumpers that are as cosy as they are cool, and everyday A.P.C. T-shirts that pair with just about anything (even your questionable Saturday night plans).
Whether you’re after that effortless “just threw this on” look or building a wardrobe that won’t date by next Thursday, A.P.C. has the range, the heritage, and the French flair to get you there, quietly iconic, and unapologetically well-dressed.