What does the little heart logo mean?

That’s the AMI de Coeur! A mix of the founder’s initials and a playing card symbol. Simple, iconic, and low-key romantic.

Is the de Coeur range more premium?

It’s the signature stuff, the de Coeur pieces often feature elevated fabrics and that unmistakable heart logo, stitched with care.

Are these pieces unisex?

Yep, most AMI styles are made to be worn by anyone. Just check the sizing if you're after a specific fit.

How do I style the AMI de Coeur pieces?

Easy. They do all the work, throw on a logo tee or sweatshirt with jeans or cargos and you’re good to go.

AMI de Coeur Selection

AMI Menswear AMI T-Shirts AMI Sweats & Hoodies Luxury Streetwear

If you're after a wardrobe that says "I’m sophisticated, but I’m not trying too hard," AMI de Coeur is your new best friend. This Parisian brand has perfected the art of laid-back luxury, combining sleek, contemporary style with just enough streetwear swagger to keep it interesting.

Whether you’re layering up with an AMI de Coeur sweater, throwing on a AMI de Coeur hoodie for those off-duty days, or keeping it casual with a fresh AMI de Coeur T-shirt, you’re guaranteed that signature Parisian vibe that says, "I look this good, and I barely even tried." The heart logo? It’s not just a symbol; it’s a friendly little wink to let everyone know you’ve got taste and aren’t afraid to show it.

From cosy sweaters perfect for a stroll through the Marais to T-shirts that pair with everything, AMI de Coeur is all about effortless style that works, season after season. Subtle but iconic, the collection gives you everything you need to look like you’ve got it all together, without looking like you’re trying too hard. For more option, we've got a whole selection of AMI Paris clothing available, go check it out.