Best of British

As quintessentially British as the West End, Shakespeare, and the London Eye, this collection of British-born brands are as timeless as they are iconic. We're talking brands like Fred Perry, PS Paul Smith, Belstaff, Barbour and loads more. Each with its own signature aesthetic, tied together by the spirit of this little island. 

Fred Perry Ringer T-Shirt in Core Black at EQVVS Menswear. Front model shot. Fred Perry Ringer T-Shirt in Core Black at EQVVS Menswear. Detail shot.

Fred Perry Regular Fit Ringer T-Shirt

£45.00

+ 9 other colours
Belstaff T-Shirt. Shot by EQVVS. Front shot. Belstaff Regular Fit Belstaff T-Shirt in Silver Birch at EQVVS Menswear. Model front shot.

Belstaff Regular Fit Belstaff T-Shirt

£59.00

+ 5 other colours
3 Pack Signature Trunks. Shot by EQVVS. Front shot. 3 Pack Signature Trunks. Shot by EQVVS. Packaging shot.

PS Paul Smith 3 Pack Signature Trunks

£45.00
Full Zip Hoodie in Faded Indigo | 100% Cotton | Belstaff | EQVVS | Front shot Full Zip Hoodie in Faded Indigo | 100% Cotton | Belstaff | EQVVS | Front detail shot

Belstaff Reg Fit Belstaff Full Zip Hoodie

£175.00 £115.00
34% off

+ 1 other colour
Fred Perry Contrast Cuff Knitted Polo Shirt in Black and Champagne at EQVVS Menswear. Front shot. Fred Perry Contrast Cuff Knitted Polo Shirt in Black and Champagne at EQVVS Menswear. Detail shot.

Fred Perry Regular Fit Contrast Cuff Knitted Polo Shirt

£109.00 £85.00
22% off
Aquascutum Stretch Piquet Quarter Zip Polo Shirt in Navy at EQVVS Menswear. Front shot. Aquascutum Stretch Piquet Quarter Zip Polo Shirt in Navy at EQVVS Menswear. Detail shot.

Aquascutum Stretch Piquet Quarter Zip Polo Shirt

£119.00 £59.00
50% off

+ 1 other colour
Aquascutum Lamina Insert Sweat Shorts in Old White at EQVVS Menswear. Model front shot. Aquascutum Lamina Insert Sweat Shorts in Old White at EQVVS Menswear. Detail shot.

Aquascutum Lamina Insert Sweat Shorts

£129.00 £65.00
50% off

+ 1 other colour
Zebra Hoodie in Green | 100% Organic Cotton | PS Paul Smith | EQVVS | Front shot Zebra Hoodie in Green | 100% Organic Cotton | PS Paul Smith | EQVVS | Front detail shot

PS Paul Smith Regular Fit Zebra Hoodie

£139.00 £95.00
32% off

+ 1 other colour
MKI MIYUKI ZOKU Uniform Zip Through Hoodie in Pigment Raisin at EQVVS Menswear. Model full front shot. MKI MIYUKI ZOKU Uniform Zip Through Hoodie in Pigment Raisin at EQVVS Menswear. Angled model back shot.

MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie

£105.00 £65.00
38% off

+ 5 other colours
MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in Pigment Raisin at EQVVS Menswear. Model front shot. MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in Pigment Raisin at EQVVS Menswear. Angled model back shot.

MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt

£79.00 £49.00
38% off

+ 4 other colours
MKI MIYUKI ZOKU Oversized Fit MKI Uniform Quarter Zip in Pigment Raisin at EQVVS Menswear. Model front shot. MKI MIYUKI ZOKU Oversized Fit MKI Uniform Quarter Zip in Pigment Raisin at EQVVS Menswear. Angled model front shot.

MKI MIYUKI ZOKU Oversized Uniform Quarter Zip Sweatshirt

£89.00 £59.00
34% off

+ 3 other colours
Competition T-Shirt in Black by Belstaff. Shot by EQVVS. Back Shot. Competition T-Shirt in Black by Belstaff. Shot by EQVVS. Front Shot.

Belstaff Oversized Fit Competition T-Shirt

£79.00

+ 1 other colour
Competition T-Shirt in Chalk by Belstaff. Shot by EQVVS. Back shot. Competition T-Shirt in Chalk by Belstaff. Shot by EQVVS. Front shot.

Belstaff Oversized Competition T-Shirt

£79.00

+ 1 other colour
Fred Perry Pocket Detail T-Shirt in Black at EQVVS Menswear. Front shot. Fred Perry Pocket Detail T-Shirt in Black at EQVVS Menswear. Model front shot.

Fred Perry Relaxed Fit Pocket Detail T-Shirt

£55.00
Fred Perry Ripstop Pocket Overshirt in Hunting Green at EQVVS Menswear. Front shot. Fred Perry Ripstop Pocket Overshirt in Hunting Green at EQVVS Menswear. Model front shot.

Fred Perry Regular Fit Ripstop Pocket Overshirt

£149.00 £125.00
16% off

+ 4 other colours
Hayle Quarter Zip Sweatshirt in Kelp By Henri-Lloyd. Shot by EQVVS. Front shot. Hayle Quarter Zip Sweatshirt in Kelp By Henri-Lloyd. Shot by EQVVS. Detail shot.

Henri-Lloyd Hayle Quarter Zip Sweatshirt

£109.00 £65.00
40% off

+ 1 other colour
MKI MIYUKI ZOKU Translucent Bubble Jacket in Chartreuse at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Translucent Bubble Jacket in Chartreuse at EQVVS Menswear. Front model shot

MKI MIYUKI ZOKU Translucent Hooded Bubble Jacket

£249.00 £125.00
50% off

+ 1 other colour
Belstaff Long Sleeved Polo Shirt in Silver Birch at EQVVS Menswear. Front shot. Belstaff Long Sleeved Polo Shirt in Silver Birch at EQVVS Menswear. Model front shot.

Belstaff Reg Fit Belstaff Long Sleeved Polo Shirt

£119.00 £79.00
34% off

+ 1 other colour
PS Paul Smith Sport Stripe Zip Knitted Cotton Polo Shirt in Blue at EQVVS Menswear. Front shot. PS Paul Smith Sport Stripe Zip Knitted Cotton Polo Shirt in Blue at EQVVS Menswear.

PS Paul Smith Regular Fit Sport Stripe Zip Knitted Cotton Polo Shirt

£155.00 £105.00
32% off

+ 1 other colour
MKI MIYUKI ZOKU Translucent Bubble Jacket in Off White at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Translucent Bubble Jacket in Off White at EQVVS Menswear. Front model shot.

MKI MIYUKI ZOKU Translucent Hooded Bubble Jacket

£249.00 £125.00
50% off

+ 1 other colour
Barbour Lifestyle Tartan Placket Piqué Polo Shirt in New Navy at EQVVS Menswear. Front shot. Barbour Lifestyle Tartan Placket Piqué Polo Shirt in New Navy at EQVVS Menswear.

Barbour Lifestyle Tartan Piqué Polo Shirt

£59.00

+ 6 other colours
Fred Perry Twin Tipped T-Shirt in White at EQVVS Menswear. Front shot. Fred Perry Twin Tipped T-Shirt in White at EQVVS Menswear. Model front shot.

Fred Perry Regular Fit Twin Tipped T-Shirt

£49.00

+ 8 other colours
Fred Perry Ringer T-Shirt in Navy at EQVVS. Mannequin Shot. Fred Perry Ringer T-Shirt in Navy at EQVVS. Detail Shot.

Fred Perry Regular Fit Ringer T-Shirt

£45.00

+ 9 other colours
Twin Tipped T-Shirt in Black by Fred Perry. Front shot. Shot By EQVVS. Twin Tipped T-Shirt in Black by Fred Perry. Detail shot. Shot By EQVVS.

Fred Perry Regular Fit Twin Tipped T-Shirt

£49.00

+ 8 other colours
Twin Tipped Fred Perry Polo Shirt in Black at EQVVS Menswear. Front shot. Fred Perry Twin Tipped Fred Perry Polo Shirt in Black at EQVVS Menswear. Model front shot.

Fred Perry Regular Fit Twin Tipped Fred Perry Polo Shirt

£79.00

+ 12 other colours
Henri-Lloyd Voyager Rugby Shirt in Fog Blue at EQVVS Menswear. Front shot. Henri-Lloyd Voyager Rugby Shirt in Fog Blue at EQVVS Menswear. Campaign shot.

Henri-Lloyd Voyager Rugby Shirt

£139.00 £95.00
32% off

+ 1 other colour
MKI MIYUKI ZOKU Translucent Funnel Neck Bubble Jacket in Off White at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Translucent Funnel Neck Bubble Jacket in Off White at EQVVS Menswear. Front model shot.

MKI MIYUKI ZOKU Translucent Funnel Neck Bubble Jacket

£229.00 £115.00
50% off
MKI MIYUKI ZOKU Oversized Uniform T-Shirt at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Oversized Uniform T-Shirt at EQVVS Menswear. Detail shot.

MKI MIYUKI ZOKU Oversized Uniform T-Shirt

£40.00

+ 3 other colours
Fred Perry Quarter Zip Sweatshirt in Black at EQVVS Menswear. Front Shot. Fred Perry Quarter Zip Sweatshirt in Black at EQVVS Menswear. Model front Shot.

Fred Perry Regular Fit Quarter Zip Sweatshirt

£95.00

+ 10 other colours
PS Paul Smith Zebra Polo Shirt in Blue at EQVVS Menswear. Front shot. PS Paul Smith Zebra Polo Shirt in Blue at EQVVS Menswear. Detail shot.

PS Paul Smith Regular Fit Zebra Polo Shirt

£85.00
MKI MIYUKI ZOKU Oversized studio sweatshirt in Black at EQVVS Menswear. Back shot. MKI MIYUKI ZOKU Oversized studio sweatshirt in Black at EQVVS Menswear. Model front shot.

MKI MIYUKI ZOKU Oversized Design Studio Crewneck Sweatshirt

£69.00

+ 3 other colours
Fred Perry Twin Tipped Hoodie in Navy at EQVVS Menswear. Front shot. Fred Perry Twin Tipped Hoodie in Navy at EQVVS Menswear. Model shot.

Fred Perry Regular Fit Twin Tipped Hoodie

£95.00

+ 1 other colour
MKI MIYUKI ZOKU Oversized Uniform T-Shirt at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Oversized Uniform T-Shirt at EQVVS Menswear. Angled Model shot.

MKI MIYUKI ZOKU Oversized Uniform T-Shirt

£40.00

+ 3 other colours
Fred Perry Oxford Shirt in White at EQVVS Menswear. Front shot. Fred Perry Oxford Shirt in White at EQVVS Menswear. Model front shot.

Fred Perry Regular Fit Oxford Shirt

£99.00

+ 2 other colours
Aquascutum Lamina Insert Sweat Shorts in Navy at EQVVS Menswear. Angled model front shot. Aquascutum Lamina Insert Sweat Shorts in Navy at EQVVS Menswear. Detail shot.

Aquascutum Lamina Insert Sweat Shorts

£129.00 £65.00
50% off

+ 1 other colour
Aquascutum RLG Badge Windbreaker in Salvia at EQVVS Menswear. Front shot. Aquascutum RLG Badge Windbreaker in Salvia at EQVVS Menswear. Hood detail shot.

Aquascutum RLG Badge Windbreaker

£239.00 £119.00
50% off

+ 2 other colours
MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in Black at EQVVS Menswear. Model front Shot. MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in Black at EQVVS Menswear. Model detail shot.

MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt

£59.00

+ 4 other colours
MKI Miyuki Zoku oversized Uniform Crew Sweatshirt in Pigment Black at EQVVS Menswear. Front shot. MKI Miyuki Zoku oversized Uniform Crew Sweatshirt in Pigment Black at EQVVS Menswear. Angled model front shot.

MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt

£79.00

+ 4 other colours
MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in grey at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt in grey at EQVVS Menswear. Model front shot.

MKI MIYUKI ZOKU Oversized Uniform Crewneck Sweatshirt

£59.00

+ 4 other colours
MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie in Pigment Black at EQVVS Menswear. Angled model front shot MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie in Pigment Black at EQVVS Menswear. Angled model back shot.

MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie

£105.00

+ 5 other colours
Oversized Design Studio Crewneck Sweatshirt Grey MKI Miyuki Zoku Design Studio Sweatshirt, Shot at EQVVS. campaign Shot.

MKI MIYUKI ZOKU Oversized Design Studio Crewneck Sweatshirt

£69.00

+ 3 other colours
MKI MIYUKI ZOKU Oversized Fit MKI Uniform Quarter Zip in Black at EQVVS Menswear. Model front shot. MKI MIYUKI ZOKU Oversized Fit MKI Uniform Quarter Zip in Black at EQVVS Menswear. Angled model front shot.

MKI MIYUKI ZOKU Oversized Uniform Quarter Zip Sweatshirt

£69.00

+ 3 other colours
Aquascutum Lamina Insert Crewneck Sweatshirt in Navy at EQVVS Menswear. Front shot. Aquascutum Lamina Insert Crewneck Sweatshirt in Navy at EQVVS Menswear. Detail shot.

Aquascutum Lamina Insert Crewneck Sweatshirt

£139.00 £69.00
50% off
Aquascutum RLG Badge Windbreaker in Navy at EQVVS Menswear. Front shot. Aquascutum RLG Badge Windbreaker in Navy at EQVVS Menswear. Detail shot.

Aquascutum RLG Badge Windbreaker

£239.00 £119.00
50% off

+ 2 other colours
MKI MIYUKI ZOKU Oversized Uniform Quarter Zip Sweatshirt in Pigment Black at EQVVS Menswear. Model front shot. MKI MIYUKI ZOKU Oversized Uniform Quarter Zip Sweatshirt in Pigment Black at EQVVS Menswear. Angled model front shot.

MKI MIYUKI ZOKU Oversized Uniform Quarter Zip Sweatshirt

£89.00

+ 3 other colours
MKI MIYUKI ZOKU Oversized Uniform zip through hoodie in Black at EQVVS Menswear. Flat shot. MKI MIYUKI ZOKU Oversized Uniform zip through hoodie in Black at EQVVS Menswear. Angled model front shot.

MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie

£79.00

+ 5 other colours
MKI MIYUKI ZOKU Oversized Uniform zip through hoodie in Grey at EQVVS Menswear. Front shot. MKI MIYUKI ZOKU Oversized Uniform zip through hoodie in Grey at EQVVS Menswear. Detail shot.

MKI MIYUKI ZOKU Oversized Uniform Zip Through Hoodie

£79.00

+ 5 other colours
Oversized Design Studio Crewneck Sweatshirt Oversized Design Studio Crewneck Sweatshirt

MKI MIYUKI ZOKU Oversized Design Studio Crewneck Sweatshirt

£79.00

+ 3 other colours

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