What’s the vibe with Florence Black?

Clean, minimal, and seriously wearable. It’s everyday style with a premium edge, no fuss, just sharp fits and subtle details.

Is Florence Black true to size?

Yep, most pieces are cut regular and designed to fit just right. If you’re between sizes, you’re safe sticking with your usual.

Is the quality any good?

For sure. Think heavyweight cotton, solid construction, and finishes that feel way more premium than the price tag suggests.

Can I dress it up or down?

Absolutely, Florence Black is built for flexibility. Throw it on with cargos and trainers or smarten it up with clean trousers and a jacket.

FLORENCE BLACK Menswear

14 items

With roots in Boston and a nod to grandad’s wardrobe (the stylish one, not the sock-and-sandal one), Florence Black is all about timeless cuts, clean lines, and top-tier quality that doesn’t bow down to fast fashion fads. Founded by Finn Lewis and inspired by his grandfather’s rakish charm, Florence Black clothing reworks pre-1960s silhouettes for the modern man, think classic, not costume.

The brand’s ethos is simple: keep it minimal, make it last. Whether you’re pulling on a Florence Black T-shirt that feels like it was tailored just for you, or throwing on a boxy hoodie that walks the line between sharp and street, you’re investing in pieces that are in it for the long haul.

The collection brings elevated basics to the everyday: from organic cotton Florence Black tees to premium fisherman beanies and heavyweight sweats that look as good layered up as they do worn solo. No gimmicks, no shouting for attention, just solid kit for guys who know that understated always wins.