HUGO Menswear

83 items

HUGO: the cooler, younger sibling of HUGO BOSS that ditched the corporate boardroom for the afterparty. With a sharper edge and a strong sense of self, HUGO clothing is made for men who know what they like, and aren’t afraid to show it. Think bold branding, clean lines, and just the right dose of attitude.

Our collection of HUGO clothes covers everything from logo-laden tees and slick sweatshirts to tailored trousers and head-turning accessories. Whether you're upgrading your off-duty rotation or want something with a little more flex for your nights out, HUGO hits that sweet spot between street-ready and smart-casual.

Born from the iconic HUGO BOSS empire, HUGO stepped away from the formalwear mould to deliver fashion that feels a bit more ‘you do you’. So whether you're suiting up or dressing down, our HUGO menswear edit has something for every vibe. Go on, you’ve got this.

HUGO Sweats & Hoodies HUGO Footwear HUGO T-Shirts & Tops Accessories
Relaxed Fit Sholpone Polo Shirt. Shot by EQVVS. Front shot. Relaxed Fit Sholpone Polo Shirt. Shot by EQVVS. Detail shot.

HUGO Relaxed Fit Sholpone Polo Shirt

£139.00 £119.00
14% off
Duarms T-Shirt by Hugo in Black. Shot by EQVVS. Back print shot. Duarms T-Shirt by Hugo in Black. Shot by EQVVS. Campaign shot.
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Duarms T-Shirt

£59.00 £45.00
24% off

+ 1 other colour
Relaxed Fit Dapozip Hoodie. Shot by EQVVS. Front shot. Relaxed Fit Dapozip Hoodie. Shot by EQVVS. Detail shot.

HUGO Relaxed Fit Dapozip Hoodie

£119.00 £99.00
17% off

+ 1 other colour
Dalomino Polo Shirt in White by Hugo. EQVVS Front Angle Shot. Dalomino Polo Shirt in White by Hugo. EQVVS Detail Shot.
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Dalomino Polo Shirt

£99.00 £75.00
24% off

+ 1 other colour
Oversized Dwresto T-Shirt by HUGO in Natural. Shot by EQVVS. Back shot. Oversized Dwresto T-Shirt by HUGO in Natural. Shot by EQVVS. Shot by EQVVS. Front shot.

HUGO Oversized Dwresto T-Shirt

£79.00 £59.00
25% off

+ 1 other colour
San Peter Polo Shirt. Shot by EQVVS. Front shot. San Peter Polo Shirt. Shot by EQVVS. Back detail shot.

HUGO San Peter Polo Shirt

£119.00 £89.00
25% off

+ 2 other colours
Oversized Dinkee T-Shirt. Shot by EQVVS. Front shot. Oversized Dinkee T-Shirt. Shot by EQVVS. Back shot.
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Oversized Dinkee T-Shirt

£69.00 £39.00
43% off
Relaxed Fit Dusplito T-Shirt. Shot by EQVVS. Back shot. Relaxed Fit Dusplito T-Shirt. Shot by EQVVS. Front shot.

HUGO Relaxed Fit Dusplito T-Shirt

£69.00 £55.00
20% off

+ 1 other colour
Dusplit T-Shirt. Shot by EQVVs. Front shot. Dusplit T-Shirt. Shot by EQVVs. Back shot.

HUGO Dusplit T-Shirt

£45.00 £39.00
13% off
San Peter Polo Shirt. Shot by EQVVS. Front shot. San Peter Polo Shirt. Shot by EQVVS. Back detail shot.

HUGO San Peter Polo Shirt

£119.00 £89.00
25% off

+ 2 other colours
Dobero T-Shirt. Shot by EQVVS. Front shot. Dobero T-Shirt. Shot by EQVVS. Back shot.

HUGO Dobero T-Shirt

£59.00 £45.00
24% off
HUGO Oversized Eselio Zip Overshirt in Black at EQVVS. Front shot. HUGO Oversized Eselio Zip Overshirt in Black at EQVVS. Close-up shot.

HUGO Relaxed Fit Eselio Zip Overshirt

£189.00 £169.00
11% off

+ 1 other colour
HUGO Nualo Hoodie in Black. Shot at EQVVS. Back shot. HUGO Nualo Hoodie in Black. Shot at EQVVS. Front shot.

HUGO Relaxed Fit Nualo Hoodie

£129.00 £75.00
42% off

+ 1 other colour
Hugo Relaxed Fit Dalendi T-Shirt in Black. Shot at EQVVS. Back shot Hugo Relaxed Fit Dalendi T-Shirt in Black. Shot at EQVVS. Front logo shot
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Relaxed Fit Darunu T-Shirt

£69.00 £39.00
43% off

+ 1 other colour
HUGO Nampie T-shirt in Open White. Shot at EQVVS. Back shot HUGO Nampie T-shirt in Open White. Shot at EQVVS. Front shot
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Relaxed Fit Nampie T-Shirt

£69.00 £49.00
29% off
HUGO Dustress T-Shirt in Open Purple, 100% Cotton at EQVVS. Front shot. HUGO Dustress T-Shirt in Open Purple, 100% Cotton at EQVVS. Close-up shot.

HUGO Dustress T-Shirt

£59.00 £39.00
34% off
Hugo Relaxed Fit Dapo Hoodie in Medium Brown. Shot at EQVVS. Front shot Hugo Relaxed Fit Dapo Hoodie in Medium Brown. Shot at EQVVS. Front logo shot

HUGO Relaxed Fit Dapo Hoodie

£99.00 £85.00
14% off

+ 1 other colour
HUGO Defino Hoodie in Balck. Shot at EQVVS. Front shot. HUGO Defino Hoodie in Balck. Shot at EQVVS. Reverse shot.

HUGO Relaxed Fit Defino Hoodie

£129.00 £75.00
42% off
Hugo Relaxed Fit Derdcho T-Shirt in Black. Shot at EQVVS. Back Shot Hugo Relaxed Fit Derdcho T-Shirt in Black. Shot at EQVVS. Front shot

HUGO Relaxed Fit Derdcho T-Shirt

£69.00 £39.00
43% off
Hugo Dartchon Hoodie in black at EQVVS Menswear back shot Hugo Dartchon Hoodie in black at EQVVS Menswear campaign shot

HUGO Dartchon Hoodie

£139.00 £69.00
50% off
Relaxed Fit Dapo Hoodie - Black - HUGO - EQVVS Relaxed Fit Dapo Hoodie - Black - HUGO - EQVVS

HUGO Relaxed Fit Dapo Hoodie

£99.00

+ 1 other colour
HUGO Drallie T-Shirt in Natural. Shot at EQVVS. Back shot. HUGO Drallie T-Shirt in Natural. Shot at EQVVS. Front shot.

HUGO Oversized Drallie T-Shirt

£79.00 £45.00
43% off

+ 1 other colour
HUGO Nizzerio T-Shirt in white, 100% cotton at EQVVS. Back shot. HUGO Nizzerio T-Shirt in white, 100% cotton at EQVVS. Front shot.

HUGO Nizzerio T-Shirt

£59.00 £35.00
41% off

+ 1 other colour
Hugo Oversized Dugie T-Shirt in Black. Shot at EQVVS. Front shot Hugo Oversized Dugie T-Shirt in Black. Shot at EQVVS. Back Shot

HUGO Oversized Dugie T-Shirt

£69.00 £39.00
43% off
HUGO Nizzerio T-shirt in black, 100% cotton at EQVVS. Back shot. HUGO Nizzerio T-shirt in black, 100% cotton at EQVVS. Front shot.

HUGO Nizzerio T-Shirt

£59.00 £35.00
41% off

+ 1 other colour
Relaxed Fit Splon Sweatshirt. Shot by EQVVS. Front shot. Relaxed Fit Splon Sweatshirt. Shot by EQVVS. Back shot.
Extra 10% Off | Code: EXTRA10

HUGO Relaxed Fit Splon Cardigan

£189.00 £135.00
29% off
HUGO Hadrian Tenn Trainers in Open White. Shot at EQVVS. Side shot HUGO Hadrian Tenn Trainers in Open White. Shot at EQVVS. Front side shot

HUGO Hadrian Tenn Trainers

£189.00 £109.00
42% off
Hugo Oversized Nostrilio T-Shirt in 345 Open Green. Shot at EQVVS. Front Shot Hugo Oversized Nostrilio T-Shirt in 345 Open Green. Shot at EQVVS. Detail shot
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Oversized Nostrilio T-Shirt

£69.00 £39.00
43% off
Mixed-Material-Kilian-Tenn-Pume-Low-Top-Trainers-Open-Blue-EQVVS Mixed-Material-Kilian-Tenn-Pume-Low-Top-Trainers-Open-Blue-EQVVS

HUGO Mixed Material Kilian Tenn Pume Low Top Trainers

£189.00 £89.00
53% off
HUGO Relaxed Fit Dayono Shorts in Medium Brown at EQVVS. Side shot. HUGO Relaxed Fit Dayono Shorts in Medium Brown at EQVVS. Close-up shot.

HUGO Relaxed Fit Dayono Shorts

£79.00 £45.00
43% off

+ 1 other colour
HUGO Relaxed Fit Dayono Shorts in Open Blue, 100% Cotton at EQVVS. Side shot. HUGO Relaxed Fit Dayono Shorts in Open Blue, 100% Cotton at EQVVS. Close-up shot.
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Relaxed Fit Dayono Shorts

£79.00 £45.00
43% off

+ 1 other colour
HUGO Nazardo Hoodie in Light Pastel Pink. Shot at EQVVS. Back shot HUGO Nazardo Hoodie in Light Pastel Pink. Shot at EQVVS. Front shot
Extra 10% Off | Code: EXTRA10

HUGO Relaxed Fit Nazardo Hoodie

£99.00 £79.00
20% off
HUGO Nate Jeans in Bright Blue. Shot at EQVVS. Front shot. HUGO Nate Jeans in Bright Blue. Shot at EQVVS. Detail shot.

HUGO Relaxed Fit Nate Jeans

£129.00 £49.00
62% off
HUGO Wide Fit Mason Jeans in Dark Blue, 100% Cotton at EQVVS Menswear. Front and back tab model shot. HUGO Wide Fit Mason Jeans in Dark Blue, 100% Cotton at EQVVS Menswear. Back tab model shot.
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Wide Fit Mason Jeans

£119.00 £49.00
59% off
Slim-Fit-Glian231D-Cargos-Open-Brown-HUGO-EQVVS Slim-Fit-Glian231D-Cargos-Open-Brown-HUGO-EQVVS
Extra 10% Off | Code: EXTRA10
Extra 10% Off | Code: EXTRA10

HUGO Slim Fit Glian231D Cargos

£129.00 £59.00
54% off

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FAQs

Is HUGO clothing true to size?

As HUGO follows the streetwear vibe, the fit of their clothes vary from regular, slim - with polo shirts and shirts, relaxed t-shirts, sweats and hoodies and some oversized pieces. To make it easier for you, we make available the fit of all our products on each product page, within the Size and Fit section.

What style of clothing does HUGO offer?

Browsing our HUGO collection, you will find a wide range of fashion forward pieces, featuring relaxed t-shirts, sweatshirts and hoodies, as well as more casual styles, trainers and accessories - underwear, bags hats and more.

What are HUGO's most popular products?

Some of the most popular styles from HUGO include their graphic printed t-shirts, their logo branded sweatshirts perfect as wardrobe essentials.

What's the difference between HUGO and BOSS?

While both BOSS and HUGO are part of Hugo Boss, they cater to different styles and audiences. BOSS encompasses classic, sophisticated styles, while HUGO focuses on more modern, edgy fashion with bold branding and prints.

How sustainable is HUGO?

HUGO and the HUGO BOSS house are using more and more eco-friendly manufacturing processes and materials, including organic cotton and recycled elements.