ICECREAM Menswear
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FAQs
What’s the link between Billionaire Boys Club and ICECREAM?
ICECREAM is the bolder, more playful sibling of Billionaire Boys Club. Both were founded by Pharrell Williams and Nigo, sharing that same streetwear DNA, just with ICECREAM turning up the volume on colour, graphics and skate culture vibes. Think of it as BBC's cheekier, sugar-rushed cousin.
What style is ICECREAM clothing?
ICECREAM clothing is bold, bright, and unapologetically loud. Think skatewear meets streetwear, with heavy graphic prints, playful designs, and a Y2K energy that doesn’t take itself too seriously. If you're into standout pieces with a sense of humour, you're in the right freezer aisle.
Are ICECREAM t shirts and hoodies true to size?
Yes, but they do have a naturally loose fit. If you prefer a more fitted silhouette, consider sizing down.
How do I care for my ICECREAM hoodie or t shirt?
Keep it fresh by washing on a cool cycle, inside out. Avoid the tumble dryer to preserve the print and shape.