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Fred Perry

The brand was founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures for years after. Over six-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt. The Laurel Wreath has adorned Fred Perry clothing since its inception. The brand has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.

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Founded by three-time Wimbledon champion in 1952, Fred Perry is one of the most defining brands in British fashion history. The brand is synonymous with sports and has been embraced by many subcultures throughout its six decade history, including mods and rockers. The instantly recognisable Laurel Wreath logo which has adorned Fred Perry clothing since its first inception is still worn as a badge of honour today; a symbol that remains a signature of both individuality and belonging.