MKI MIYUKI ZOKU Coming SS24 | EQVVS Style News

Shannon Firby on Thu, May 16, 24


MKI Asset

What is MKI Miyuki Zoku?

Starting up back in 2010 by creative director Vik Tailor, MKI Miyuki Zoku (pronounced Mee-You-Key Zo-Ku) is a contemporary menswear brand that offers high-quality menswear that’s accessible and wearable and perfect for a fashion forward audience. Dedicated to crafting unique garments with a focus on fit and functionality, this brands ethos is a constant reflection of current moments in the streetwear realm. The suffix "zoku" means tribe and the brand continues to develop collections with street subcultures in mind. 

Taking its name from a Youth Tribe that was formed back in Ginza, Japan in the summer of 1964, who spent their time loitering outside the store front on Miyuki Street, the Miyuki Zoku tribe were the first people in Japan to adopt what we know as the classic Americana Ivy-League style. 

MKI Asset
MKI Asset
MKI Asset

Their SS24 collection looks at silhouette, fit and functionality, with a focus on oversized, relaxed shapes as casual tailoring takes over the streetwear market. With styles including vacation shirts, open hem trousers and shorts alongside technical sporty track jackets and vests with elegant dress shirts, the MKI Miyuki Zoku colour palette takes on elevated and versatile neutrals that can be styled across the entire collection.

MKI Miyuki Zoku Products Coming Soon

The Loose Gauge Collection

Lightweight cotton knits in a seasonal spring/summer palette, the Loose Gauge collection features layer-able, classic silhouettes, with modern open cuffs and a relaxed fit and drape. 

The Stripes Collection

With a gentle stripe pattern, this spring summer offering sees the emergence of classic styles with a re-imagined relaxed drape fit. 

The Tencel Collection

Made from a silky, sustainable fabric crafted from wood pulp, the Tencel Collection is known for its cooling properties, making it perfect for spring/summer. With beach-inspired styles, including the vacation shirt and relaxed fit shorts, this soft drape fabric is perfect. Complimented by a lightweight Rider Jacket as an evening outerwear option. 

The Seersucker Collection

A textured and breathable fabric, perfect for summer the Seersucker collection offers a new range of interesting pieces without the use of colour or pattern. Ideal to dress up or down, the Seersucker range is universal and designed in a relaxed silhouette. 

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