New Balance Drops at EQVVS | Running Shoes to Streetwear Styles
Shannon Firby on Wed, Aug 02, 23
New Balance | Brand in Focus
Truly standing the test of time, New Balance have been on the map cheffing up heritage styles in the footwear sphere since 1906, with a little history in running trabs for the sporty folk among us.
Now a leading lifestyle footwear brand, they're all anyone can talk about. So in the interest of cutting the waffle, have a gander at our first drop including models such as the 2002's and 1906's.
Plus, a little look at the second iteration of their coveted ‘Refined Future’ Protection Pack collection by designer Wue Yu, that dropped in August 2023.
New Balance styles in focus
In the interest of making sure that everyone gets a kick out of our New Balance collection, here's a round up of the other styles we've got in the bag, including the 550's, 2002R, 9060's and 1906's.
New Balance | 550
First launched at the back end of the 1980's, the 550's took off as a key style in the 90's, with a bit of a basketball and a streetwear crossover flavour. As seen on some pretty top draw celebs in recent years, these ones have been branded the shoe of the year.
The 550's drop season after season in a collection of colourful and core iterations, including green, grey and beige, making them the perfect style for most outfits.
New Balance | 2002R
These ones are rooted in performance, with a pretty forward-thinking silhouette. The 2002R’s have a classic, sleek design with a bounty of technical, performance related constructions that make them real comfortable as well as visually top drawer.
Available season after season in a range of colourways, including grey, white and beige.
New Balance | 1906
As fashionable as it is comfortable, the 1906 silhouette features a 2000s-inspired running shape and neutral cushioning for responsive movement. As with it's cousin the 2002, the 1906 is led by its sole unit, with comfort at the forefront.
New Balance | 610
These ones are the real outdoorsy one in the collection. The 610 sneakers are a proper sleek and practical runner that'll persevere through some pretty damp weather conditions. Designed with a GORE-TEX fabric that's waterproof and designed to keep your feet dry, and a C-CAP midsole for added support. These runners, inspired by the 2000's trail runner silhouette are perfect for the active among us.
New Balance | 9060
A reinterpreted, re-expressed version of its predecessors across the 99X range. These ones have some pretty familiar elements with a quirky sensibility and some inspo from the futuristic tech aesthetic of recent years. With an exaggerated emphasis on some comfy cushioning, these ones feel a bit like walking on a cloud.
1906D 'Protection Pack'
Designer Yue Wu plays with the theme coined as ‘Refined Future’, with the first iteration of the 2002R model, followed by the August 2023 launch of the 1906D silhouette.
The goal?
Giving a timeless energy to the sneakers that blends seamlessly with the brand’s heritage on the streets of Boston, MA.
The concept looks at the way people are wearing their New Balance out and about.
Trabs that had been around the block a few times (literally) and have held on for so long they’re showing signs of comfortable wear and tear. And yet those shoes are often the comfiest, most well-loved in our collection.
‘Refined Future’ (since coined the ‘Protection Pack’ by other retailers) shows us just how much longevity there is in a pair of New Balance, being of such crackin’ quality that they can last a lifetime.
