The Story of BOSS: From Tailored Suits to Streetwear Kings
Lily Ward on Fri, Apr 11, 25
BOSS' Journey from Tailoring to Terraces
Tailoring Beginnings...
BOSS was born in 1924 in Metzingen, Germany, founded by a man named Hugo Ferdinand Boss. It started small, focusing on workwear and uniforms. Shifting gears post-war and pivoting to men’s tailoring.
In the 1950s the main man’s sons-in-law took over the business and launched the first formal men’s suits from the brand. These weren’t just any suits; they were sharp, clean-cut, and oozed European sophistication. Perfect for gents who wanted to look like they meant business.
The Power Suit Era
Fast forward to the ‘70s and ‘80s, and the brand became the go-to brand for power dressing. Think big shoulders, razor-sharp lines, and a whole lot of confidence. It was the Wall Street era, and BOSS suits were the uniform of success. If you wanted to turn heads in the boardroom or make an entrance at a fancy dinner, this clobber had your back.
The brand had been pioneering suits and shirts for decades at this point, and so were established as a big name in the world of board meetings and post-dinner drinks where the real deals got made. The 70s and 80s produced some classic iconic looks, and you'd be safe to bet that BOSS had a hand in a good few.
The Streetwear Shift
Here’s where things get interesting for the younger crowd. In the 1990s and early 2000s, BOSS realized they couldn’t just be about suits anymore. Men’s fashion was changing, and streetwear was on the rise. Enter the brand's sub-labels, Orange and Green – they aimed to cater to the more casual, sportier side of life.
These collections brought a fresh vibe to the brand, mixing laid-back streetwear with their signature attention to detail. Suddenly, you didn’t need to be suited and booted to rep the brand. You could throw on a hoodie, some joggers, and still be rocking one of the most iconic names in the game.
The EQVVS BOSS Collection
Sport, Music and Culture
The brand hasn’t just stuck to fashion. They’ve been deep in the worlds of sport and culture too. From sponsoring Formula 1 teams to dressing A-list celebs and collaborating with artists, they’ve always kept their finger on the pulse of what’s cool. And let’s not forget the fragrances – who hasn’t had a bottle of BOSS Bottled on their shelf at some point?
Why it's still a must-have
So, why does the brand still resonate with lads who love sport, pubs, and streetwear? It’s simple: versatility. You can dress it up or down, wear it to the office or the club, and still be dressed dead on theme. Their collections blend timeless style with modern trends, making them a staple for any guy who wants to feel confident in what he’s wearing.
BOSS is more than just a brand; it’s a symbol of style evolution. From its tailored beginnings to its casual-wear reign, it’s proven time and again that it can move with the times without losing its edge. So next time you’re picking out an outfit for a match day or a night out, remember: you’re not just wearing clothes; you’re wearing a story.
