What’s the vibe with HUF?

It’s skatewear with attitude: bold graphics, clean cuts, and a bit of that West Coast edge. Built for the streets, but easy to wear anywhere.

Yep, most pieces fit regular, but some tees and hoodies run boxy or oversized. Check the product info if you're after a more fitted look.

Definitely. Solid materials, proper prints, and that skate-built durability that holds up over time.

Do I need to skate to wear HUF?

Not at all, HUF’s made for everyone who loves street style, whether you’re on a board or just vibing with the aesthetic.

Huf Menswear

11 items

HUF was founded in 2002 by pro skateboarder Keith Hufnagel, a New Yorker who took his skating talents to San Francisco, aka the spiritual home of hills, street spots, and streetwear. What started as a boutique stocking rare kicks and emerging brands quickly evolved into a globally recognised name in skate culture.

The idea behind HUF clothing? Keep it authentic. Fusing skateboarding roots with graffiti, streetwear, music, and DIY counterculture, the brand became known for its bold graphics, tongue-in-cheek slogans, and anti-hype hype attitude. Think skate rat meets street style connoisseur.

Today, HUF's collections span everything from laid-back tees and oversized hoodies to standout accessories and skate-ready fits, still rooted in its original mantra: "Made by skateboarders, for skateboarders." Whether you’re skating the streets or just styling like you might, HUF delivers the goods with a heavy dose of attitude and a wink.