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Founded by professional tennis player Rene Lacoste in France in 1933, Lacoste is known for revolutionising men’s fashion through the design of the classic sports polo shirt. Moving on over 80 years, Lacoste is renowned for selling high-end clothing, almost always finished with the iconic crocodile logo. A staple in every wardrobe, the brand has become a globally recognised fashion staple.

Bright knitwear, classic polo shirt and t-shirts, and lightweight jackets make up the range at EQVVS.

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With a logo that conveyed René Lacoste’s tenacity on the tennis courts by never letting go of his prey, Lacoste has since gone on to become one of the most renowned lifestyle brands in the world. Founded in 1933, the brand continues to innovate for style and freedom of movement. As well as being inspired by sport and French elegance, the brand has no doubt revolutionised men’s fashion not only through the design of the classic sports polo shirt but also by manufacturing high quality pieces that will surely see you through many seasons to come.