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A relatively recent addition to the premium footwear arena is Mallet Footwear; the brainchild of The Only Way is Essex reality TV star Tommy Mallet that has set a new standard in luxury footwear. Aiming to provide a range of smart casual men’s shoes and trainers which are both stylish and comfortable, the brand’s first collection was released in the summer of 2015 and has since gone from strength to strength; with a range of high street retailers both locally and internationally housing the brand.

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From Reality TV show TOWIE to premium footwear brand designer Mallet, The Only Way is Essex star Tommy Mallet is name behind the brand that is making waves globally. From his roots growing up in an Essex council estate, Mallet made fame appearing on the reality TV show, dabbled in nightclub ownership and partaking in modelling campaigns for various brands. The focus for creating this premium footwear brand came from his modelling experiences, being asked to wear a pair of £1,200 trainers – which instantly became a favourite for the young entrepreneur. This moment made his mind up. A true lifestyle brand from the roots up, Mallet’s persona is mirrored with each collection; unique, bespoke and emerging. Premium looking and understated branding will be the main emphasis for the EQVVS collection of Mallet, heading up an otherwise strong footwear category.