NN.07 is what happens when you strip fashion down to its cleanest lines and then pretend you didn’t spend hours perfecting it. Launched in 2007 with a name that insists on having no nationality (bit mysterious, very on brand), NN.07 deals in refined basics with a side of put together. It’s for the bloke who wants to look impeccable without veering into peacocking territory. Think wardrobe essentials that whisper “international man of taste” while refusing to break a sweat about it. Scandinavian, yes. Boring? Absolutely not.

Drole de Monsieur is what happens when two self-taught French lads with no fashion training decide to casually redefine modern luxury. With a name that literally means 'funny guy', the brand blends retro sportswear vibes with a dash of understated chic, all wrapped in that unmistakable French shrug of cool. It’s laid-back but never lazy, refined without being try-hard, and somehow makes ‘Not From Paris Madame’ sound like a perfectly valid life choice. Casually offbeat, and all the better for it.

MM6 Maison Margiela is the rebellious younger sibling in the Margiela family: a bit eccentric, a touch subversive, and definitely the one who shows up to dinner in deconstructed denim and calls it ‘conceptual’. Spinning everyday staples through a wonderfully weird lens, MM6 serves up avant-garde with a wink, never quite following the rules (or the seams). It’s fashion that doesn’t beg for attention but gets it anyway. Clever, offbeat, and just cryptic enough to make people think you are too.

ICECREAM isn’t just a brand, it’s a sugar rush straight to your wardrobe. Dreamed up by Pharrell Williams and Nigo (yes, that duo), it’s streetwear turned up to eleven: loud, cheeky, and proudly skating past subtlety with a grin. Think cartoon graphics, bold colour pops, and a healthy disregard for minimalism, it’s fashion that looks like it was designed mid-sugar high, and we’re absolutely here for it. Whether you're into skate decks or just like your outfits with a side of chaos, ICECREAM serves dopamine dressing with a cherry on top.

Snow Peak was founded in 1958 by a mountaineer who thought, “Why rough it when you can camp in style?” Born in Japan’s Niigata Prefecture and forged in the rugged hills of Tsubame-Sanjo, Snow Peak brings outdoor gear to the city streets with a clean, technical aesthetic and more pockets than you’ll know what to do with. It’s made for men who like their waterproofs with just as much polish as their pub jackets, and who see no reason why a stroll through town shouldn’t feel like a trek through the Alps. From titanium tools to trail-ready tees, this is high-spec minimalism for the modern explorer, even if the wildest thing you’ve tackled lately is the queue at Tesco.

No Problemo is the offbeat, effortlessly cool offshoot of Aries, made for men who like their streetwear with a wink and a smirk. Born in London’s underground scene, it blends oversized cuts, bold graphics, and a couldn’t-care-less attitude that somehow still nails the brief. It’s laid-back without being lazy, sharp without shouting. A uniform for those who don’t chase trends but still manage to look like they started them. In other words: no stress, No Problemo.