Brand in Focus: PS Paul Smith

Since its inception in the 1970s, the PS Paul Smith has been injecting a healthy dose of quirkiness into the fashion industry with its bold use of color, playful prints, and irreverent designs. Founded by Sir Paul Smith, a man who knows a thing or two about standing out from the crowd, the brand has become synonymous with individuality and eccentricity. Paul Smith has worked with icons like David Bowie, Manchester United Football Club and Mini Cooper to name a few.

But it's not just about the clothes - Sir Paul Smith's impact on the fashion industry as a whole cannot be overstated. He was one of the first designers to bring a sense of humor and individuality to men's fashion, paving the way for a new generation of designers who weren't afraid to take risks and be different. And his commitment to quality and craftsmanship has earned him a legion of loyal fans who appreciate the attention to detail that goes into every garment.

PS Paul Smith's bold graphic designs on garments are like a triple shot of espresso for your wardrobe - they wake it up, give it a jolt of energy, and leave it feeling invigorated, from graphic t-shirts to sweatshirts, even the socks are a statement.

With a range of playful prints and quirky patterns, these garments are like wearable works of art that make a statement without saying a word. The brand's use of bold colors, unexpected details, and tongue-in-cheek motifs creates a unique and irreverent aesthetic that is both daring and delightful. Whether you're looking to add some pizzazz to your casual wardrobe or make a bold statement at a fancy event, PS Paul Smith's graphic designs are the perfect way to showcase your individuality and sense of style.

PS Paul Smith's more subtle designs are not to be overlooked either. While they may not scream for attention, they still demand admiration with their refined details and understated charm. Take their polo shirts, for example - the brand's signature zebra logo adds a touch of playfulness, while the clean lines and classic colors make them suitable for any occasion. 

And their shirts? They're the epitome of sophistication, with hidden button-down collars and contrast cuffs that show just a hint of whimsy. So while their graphic designs may get all the attention, let's not forget about PS Paul Smith's more subtle designs - they're the perfect choice for those who want to make a statement without saying a word.

Sometimes the most striking elements can be found in the detail, this is something Paul has mastered and has been reinventing season after season. At EQVVS, we could not be more excited to spread Paul Smith's love via his brand-new menswear collection. Never disappointing, never boring, the brand's creativity is limitless and deserves its worldwide reputation.