New Arrivals From Fred Perry | November 2017
Janeen Harding on Thu, Nov 30, 17
Founded by triple Wimbledon champion Fred Perry in 1952, the eponymous clothing line is a well-celebrated brand that has been at the forefront of British design and has paved the way for subcultural innovation. The brand began when Fred Perry was approached by ex-Austrian footballer, Tibby Wegner, with an idea to create the first sweatband, which then became the first product in the Fred Perry clothing line.
The next idea for the label was to product a sports shirt that can be worn on the tennis court and thus, the Polo Shirt was born and when it was launched at Wimbledon in 1952, the Fred Perry Polo Shirt found immediate success. Up until the late 50s, the Polo Shirt was only available in white but after mods and other subcultures picked up on it, a more varied colour palette was created to cater to the masses.
The brand's famous logo, the Laurel Wreath, which has adorned Fred Perry clothing since its first inception is today still worn as a badge of honour; a symbol that remains a signature of both individuality and belonging. Shop our new arrivals from Fred Perry at EQVVS today.
Upgrade your style with the Caban Mac in Oak. This tough yet lightweight mac is made from a bonded cotton fabric and has 2 front buttoned flap pockets which ensures your valuables are kept safe and more importantly, dry, when the weather decides to take a turn for the worst. The Fred Perry embroidered logo to the chest, a concealed button placket and button cuffs keeps the style of this stylish mac minimalistic and the retro tones make reference to 1970s Britain.
If you’re after a reworked Fred Perry classic, then the Check Bomber Jacket in Navy is definitely the one for you. Originally worn as a warm-up jacket on the tennis court in the 50s, this version of the iconic jacket features a zip-through front, subtle all-over check design, a ribbed neckline, cuffs and hem and handy patch pockets. Made from a tough poly-blend fabric, this jacket also has an angled collar, which makes reference to the Fred Perry shirt. Stylish and smart, what else could you want?
Add a touch of graphic print to your wardrobe with the Pique Shirt in Black. This regular fit polo shirt features a ribbed collar and cuffs, a 3 button placket, a Jacquard knit design as well as a contrast Fred Perry logo embroidered to the chest. Layer this top with the Ted Baker Men Abelone Jumper in Blue for a smart look that's perfect for autumn and winter.
Based on traditional British sailing gear, the Brentham Jacket is designed as protection against the elements, so you can be sure that with the Marl Brentham Jacket in Navy in your collection, you’re covered from the unpredictable outdoor weather. This lined lightweight jacket is crafted from a nylon-blend fabric and has a marl texture, making it stand out from the crowd in an instant. With elasticated cuffs and waistband, welt pockets and the embroidered Laurel Wreath logo to the chest, this durable jacket is stylish and built to last.
It may be simple-looking, but the Twin Tipped Jumper oozes style and sophistication. Crafted from a blend of cotton and polyester, this regular fit jumper showcases a contemporary silhouette that can be worn day to day. The panelled inserts and twin tipping at the hem and cuffs makes reference to sports panelling and team stripes, details that give a reminder of the brand’s sporting heritage. Wear this over a white shirt for a work appropriate outfit or on its own for a casual day look. This jumper is available in Bright Navy and Charcoal.
The Quilt Hooded Jacket will give you warmth and style as soon as you put it on. Crafted from a nylon twill fabric, this lightweight yet durable jacket can withstand the elements so you’re definitely protected against sudden showers. With zip welt pockets to keep your valuables safe and dry, a ribbed waistband and cuffs which help to create a flattering silhouette as well as the embroidered logo to the chest, this jacket is as visually appealing as it is functional wouldn’t you agree? This jacket is available in Caramel and Black.
Winter hats, or beanies, specifically, serve a dual purpose of keeping you warm and acting as a finishing touch to an outfit. Functional and fashionable, the Two Tone Beanie in Navy features a specked ribbed knit design and creates a cuff that sits around the forehead and slightly over the ears, helping to keep your head warm during the winter season. The Fred Perry logo is embroidered to the front of the beanie allowing you to make a branded fashion statement. This beanie is also available in Black.
Discover the full Fred Perry collection, featuring jackets, the iconic polo shirt in a variety of styles and colourways, jumpers and more by clicking here. Don't forget to visit EQVVS for more premium menswear brands, including Lacoste, Barbour Heritage and more, to fill your wardrobe with this season.
