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In The Spotlight: Fusing Music and Fashion with Pretty Green

Rhys Barton on Wed, Aug 11, 21

To kick off festival season, here at EQVVS we have put together a series of music inspired content, providing you with our favourites for a festival-worthy wardrobe and music playlist this season. Including our top picks for festival jackets, as well as features and stories about some of our favourite festival clothing brands, artists, and festival performances. Keep your eyes peeled.

Tag us on Instagram, @eqvvsmen, in your festival outfits for a chance to be featured in our best-dressed write up at the end of September.

Founded in 2009 by none other than Liam Gallagher, one of the most iconic frontmen in music, Pretty Green, with a strong understanding of British culture and how it is shaped, have worked to unite people through a love of music and fashion. Named after the track by The Jam, Pretty Green provides an authenticity with their style, providing simple clothing, with an always modern twist.

Over the last 12 years, Pretty Green have offered an insight into the world of music, reminding us of artists we know and love, as well as bringing to light new up and coming musicians with a great sound.

Since their first store opened up on Carnaby Street in London, Pretty Green have expanded by opening stores in some of the most musically iconic cities in the country, including Sheffield, Manchester and Liverpool.

Two of our favourite stand out collaborations were both in 2015, but since then, collaborations inspired by iconic figures in music have been in no short supply, with collections inspired by the musical greats such as The Beatles, Paul Weller, Jimi Hendrix and The Who. Pretty Green have all the rock and roll credentials to really create a stand out wardrobe for the everyday that travels alongside the music evolution of the last 70 years.

For the Spring/Summer 2015 collection, they took inspiration from Pink Floyd’s ground breaking 1973 album ‘Dark Side Of The Moon’ and its striking album cover that was designed by Storm Thorgerson. 

Autumn/Winter 2015 saw a capsule collection paying homage to the Northern Soul movement that emerged in Britain in the late 1960’s, shot by renowned rock and roll photographer Brian Cannon. 



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