Brand Stories

On Location: New Season Stone Island AW26

Mon, Sep 28, 26

Spotlight on: Stone Island, out in the world. We handed over some of this seasons quality jacketry to the guys at The Lock Up and let them have at it.

Stone Island AW26 is here | Explore the new season

Wed, Sep 23, 26

A new season of Stone Island has landed at EQVVS, and it's firing on all cylinders. Along with a lookbook of our favourite pieces from our studio shoot, we've also done a bit of a deep dive on the brand themselves and one of their most iconic fabric innovations, garment dyeing.

MKI MIYUKI ZOKU X EQVVS | An exclusive new colourway

Mon, Aug 17, 26

We threw an idea over to the team at MKI MIYUKI ZOKU, and so materialized this EQVVS Exclusive iteration of the Hibiscus T-Shirt and the Swallow T-Shirt in Pigment Cement.

C.P. Company | The Lens Badge gets a refresh with NFC Technology

Mon, Aug 10, 26

If C.P. Company wasn't already packed to the rafters with tech features that have been woven into the fabrics, they've given the lens a refresh with NFC functions, pretty impressive.

Just Landed: Another MM6 x Salomon capsule piece

Wed, Apr 29, 26

A collab that we think will run circles around the rest of your sneaker collection, the MM6 x Salomon XT sneaker is one worth shouting about… so we've done it here.

Fred Perry X Meyba; vintage sportswear reimagined.

Wed, Apr 01, 26

Meyba, with their expertise in football shirting come together with Fred Perry's keen eye for a good silhouette and proper retro styles. Featuring track tops, ringer tees and polo shirts ready for footie season.

Coming Soon: Rockport

Wed, Mar 18, 26

Collectors and archive clothing pundits, rejoice. Rockport is back from the 1990's, with the Umbwe boot afoot. Read more about the brand's ethos, manufacturing, and its legacy.

MM6 x Salomon; a new capsule trainer

Tue, Oct 14, 25

A collab that we think will run circles around the rest of your sneaker collection, the MM6 x Salomon XT sneaker is one worth shouting about… so we've done it here.

Stone Island: Projects, Processes and Archives

Wed, Aug 13, 25

Call it the A-Z of Stone Island, we've taken all the info you absolutely need to know, and condensed it down into a blog. Think garment dyeing, Primaloft, and the architecture of the Stone Island brand.

Stone Island AW25: Coming Soon

Thu, May 29, 25

Learn about all things Stone Island, innovative fabrics, and badge-related ahead of the AW25 drop...

Fred Perry's Timeless Classics: Style Staple for the Modern Gent

Fri, Apr 18, 25

A peruse of Fred Perry's most iconic styles, and a few examples of which might suit you best...

Polo Ralph Lauren: From Preppy Classics to Modern Icons

Thu, Apr 03, 25

We've summed up the Polo Ralph Lauren story in one hand y article so that the next time you see one of your mates wearing one of those iconic polo shirts, you can drop a bit of knowledge on them.

The Story Behind the Ralph Lauren Polo Bear

Mon, Mar 17, 25

Want to know where the inspiration for the Polo Bear came from in the Ralph Lauren drawing room? And where the well-dressed Bear has gone onto since? Here's a little history lesson on the origin of the Polo Bear.

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