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A Brand Review: CP Company

Lauren Devlin on Fri, Oct 25, 19

C.P. Company: An all encompassing round up of the brand

EQVVS Model Wearing CP Company Graphic T-shirt

Founded in 1975, CP Company has grown into a globally recognised brand known for its famous fabrication techniques and cult following. Naturally, we wanted to take a closer look at what makes CP such a fan favourite amongst our own followers.

First, we need to take a look at the meticulous passion behind the brand.


The design for each piece features the famous colour-dye and re-colour technique, an unbeatable form of production which cannot be not found anywhere else. The CP labs combine science and art to create new fabrications and designs for the world-famous menswear designer brand, pushing the boundaries of modern fashion.


In celebration of over 30 years of the famous CP Goggle Jacket, we wanted to take a look back at the history of the CP jacket. Originally, Massimo Osti, the founder of CP Company, wanted to ‘create what does not yet exist’ and decided to push the boundaries of the everyday outerwear style.


EQVVS model wearing an Orange CP Company Goggle Jacket
Close-up on a Google Hooded CP Company Jacket

The jacket was originally designed for the classic Italian Mille Migla off-road car race and took inspiration from the protective anti-gas masks used by armies. Searching for innovation, Osti combined the aspects of eye-protection and comfortable, stylish race attire. The end result is now one of the most recognizable jackets in the world.


Since the 1980’s, CP Company has continued to expand. Cross-brand collaborations are rising in popularity across a range of names and CP is no stranger to teaming up with other brands to deliver unique and limited ranges for fans. CP Company has found itself in a position to allow for collaborations with big labels such as Adidas, LEFORM, Patta, and even the British visual band Gorillaz.


C.P. COMPANY Zip Through Gabardine Overshirt

C.P. Company jackets have grown in popularity due to unique fabrications and style options.


Blending high-quality materials with a unique, recognisable style, CP Company has made a name for itself in the fashion industry, but also in casual subculture. CP has been adopted by Football fans across the country and has become a casual cult-classic. Similarly to other big names such as Stone Island, Adidas and Fred Perry, CP is common sight in the casual crowd. This adoration has projected CP forward and allowed for enormous growth throughout the last couple of decades.


The functionality of men’s clothing is equally as important as the style, and CP Company has found the perfect balance of the two, ensuring all their items are both fashionable and durable. Although plenty of top level fashion editors and critics alike have reviewed and promoted the brand, we wanted to ask the opinions of local bloggers as well as influencers in the casual scene for more realistic thoughts on the direction of the label.


EQVVS Model Wearing a CP Company Outfit

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