Brand in Focus: Fred Perry
Shannon Firby on Fri, Jun 02, 23
Fred Perry: Piqué-ing your interest with sports and streetwear since '52
"The Laurel Wreath remains a signature of both individuality and belonging, from elite sportsmen to fringe subculture."
For those of you that wanna know 'is Fred Perry a good brand?' ... The proof is in the pudding, my friends. It's not an iconic British brand for nothing.
So in the interest of keeping the Fred Perry spiel to a minimum, we've devised a little top picks from the brands SS23 collection. With some polo shirt perennials or tantalising track tops that'll make you wanna drag that needle on over an old vinyl by The Specials or take it back to the heyday of the Hacienda.
The Fred Perry Timeline: 1952 - right now.
An honorary member of the Fred Perry smart collection, this one's got a bit less of a sportswear flavour, but it's still Fred Perry through and through.
All sportsmen need a well deserved break and this linen blend shirt will do the trick. Inspired by the type of beach shirt Fred Perry himself was cruising about in in the summer, way back in the 1960's.
Homegrown in Stockport, you'll struggle to find a brand with a richer tie to the fringe subcultures and some of the bits that make the U.K. what it is. Fred Perry's collection, year after year, comes souped up with the best perennial wardrobe staples like Polo Shirts, Ringer Tee's and Track Tops in bold, new colourways. Plus, each season gets an injection of statement Overshirts, bomber jackets and Harrington jackets that each come with their own back story.
Wanna keep reading? We reckon you'll rate these...
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