Pretty Green: Fusing Music and Fashion

With the festival season coming around soon, here at EQVVS we have put together a music inspired article, providing you with our favourites for a festival-worthy wardrobe by Pretty Green and our very own Spotify playlist for this season. 

Founded in 2009 by none other than Liam Gallagher, one of the most iconic frontmen in music, Pretty Green, with a strong understanding of British culture and how it is shaped, has worked to unite people through a love of music and fashion. Named after the track by The Jam, Pretty Green provides authenticity with their style, providing simple clothing, with an always modern twist.

Since their first store opened up on Carnaby Street in London, Pretty Green have expanded by spreading branches in some of the most musically iconic cities in the country, including Sheffield, Manchester and Liverpool. Over the last 12 years, Pretty Green has offered an insight into the world of music, reminding us of artists we know and love, as well as bringing to light new up-and-coming musicians with great sound.

Pretty Green is often considered a festival brand due to its bold and vibrant designs, perfect for the free-spirited and relaxed atmosphere of music festivals. The brand's clothing typically features bright colors, bold patterns, and retro-inspired designs that evoke a sense of nostalgia for the 1960s and 1970s festival eras. In addition, Pretty Green's clothing is ideal for outdoor events where the weather can be unpredictable. 

Pretty Green has also collaborated with several popular music festivals, such as Isle of Wight and Festival No. 6, further cementing its association with the scene. These collaborations have resulted in limited edition collections that are exclusive to these events, making Pretty Green a sought-after brand among music fans.